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What a Twitter Shortener Could Mean for Marketers
2 September 2010, 5:24 pm
Twitter users learned on Thursday that the site will begin wrapping all links posted through the service with its own t.co domain. Twitter had been discussing this proposal on its blog, so the...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/shaXHhxqFxM" height="1" width="1"/>...E-mail Drives Consumer Purchases. Does Anything Else Matter?
2 September 2010, 5:23 pm
Half of U.S. consumers have made an in-store or telephone purchase after receiving a promotional e-mail, a recent study from digital marketing firm e-Dialog found. Overall, 57% of global consumers...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/8OvkV_S99EE" height="1" width="1"/>...Vail Resorts Mobile App Lets Users Check In on the Slopes
2 September 2010, 5:23 pm
Colorado-based Vail Resorts has rolled out a mobile app that let skiers and snowboards hit the slopes - virtually. Called EpicMix, the service allows guests at the five resorts - Vail, Beaver Creek,...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/yOHJ-vtMAXg" height="1" width="1"/>...Marketing Data Roundup: Four reasons why we forward links and videos
2 September 2010, 2:43 pm
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. 4 Reasons to Forward a...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/ehNZmkBPqX4" height="1" width="1"/>...Top Industry News for 9-02-10: AOL inks new five-year search ad deal with Google
2 September 2010, 2:40 pm
Search: AOL signs new five-year search advertising deal with Google, adds mobile. Yahoo loses key South Korean search partnership. Tech Innovation: Apple unveils new line of iPods, revamped...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/MP8Kb8_mCRg" height="1" width="1"/>...
Feds: No Link Between Pampers and Diaper Rash
2 September 2010, 1:18 pm
BATAVIA, Ohio (AdAge.com) -- The U.S. Consumer Product Safety Commission and its Canadian equivalent Health Canada have found no link between Pampers Dry Max diapers and diaper rash or other skin conditions, the agencies announced today, despite a social-media uproar on Facebook and elsewhere this spring linking the products to rashes and "chemical burns." ...Top 7 Brand Stories With Major Social-Media Buzz, Aug. 26-Sept. 2
2 September 2010, 12:51 pm
We monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz. ...Huggies Sees the Funny Side of Parenting in U.K.
2 September 2010, 12:16 pm
LONDON (AdAge.com) -- Kimberly-Clark's Huggies is taking on Procter & Gamble's Pampers in the U.K. with a branded-content initiative that uses well-known comedians to focus on the funny side of parenting. The U.K. diaper market is dominated by Pampers and private-label products, prompting Huggies to look for a different way of communicating with consumers. ...Google Locks Down AOL Search for 5 Years, Keeping Out Bing
2 September 2010, 11:40 am
NEW YORK (AdAge.com) -- Google renewed its search deal with AOL for another five years, locking down a large source of search queries that convert well, and blocking Microsoft's Bing from getting a foothold at another big portal. ...Dealing With Natural Disasters
2 September 2010, 11:34 am
To help people deal with natural disasters and emergencies, the Ad Council this week introduced two series of public service announcements--one to encourage people to give to flood victims in Pakistan and the other to urge viewers to prepare for their own natural disasters. ...
Eataly, NY
2 September 2010, 1:00 pm
A new Italian supermarket, Eataly, opened in New York's Flatiron District this week. It's a short walk from DMNews' office so I took a stroll down at lunch today. ...Lion Nathan serves 2D wine bottle barcode platform to target millennials
2 September 2010, 12:45 pm
Wine owner and importer Lion Nathan Wine Group has launched a 2D barcode marketing platform attached to wine bottles to engage millennials. The company partnered with Scanbuy, a mobile barcode services provider, on the initiative, launched September 1. ...AOL, Google expand search partnership to mobile, YouTube
2 September 2010, 12:32 pm
Google and AOL said September 2 that they have renewed their search partnership for five more years and expanded it to include mobile search and YouTube. ...Charity e-commerce site Filanthropists.com launches
2 September 2010, 9:59 am
Filomena Laforgia, a mother of a son with autism, is creating an online shopping mall selling products that raise money for charities and nonprofits. ...Gmail enhancements will force marketers to target effectively
2 September 2010, 9:08 am
E-mail marketing industry experts shrugged off Google's debut of the "Priority Inbox" enhancement in Gmail this week, saying it may even help them target consumers more effectively. The feature prioritizes e-mail messages for consumers. ...
Google Introduces Branded Map Icons
2 September 2010, 5:56 pm
clickz The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon. ...Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken
2 September 2010, 5:02 pm
clickz Stationary brand invites users to dictate the outcome of a YouTube video with new campaign. ...Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack Ads
2 September 2010, 4:54 pm
clickz Republican Michele Bachmann, running for reelection in Minnesota, aims mobile attack ads to voters at the State Fair. ...Virgin America's Geo-Social Loss Leader Gets Huge Response
2 September 2010, 12:56 pm
clickz Four-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform. ...Google Holds on to AOL's Search Business
2 September 2010, 10:41 am
clickz Google will supply search results and search ads across AOL properties until at least 2015. ...
Postal Service requests 5.6% rate increase for 2011
6 July 2010, 2:05 pm
Washington, D.C.and#8212;The United States Postal Service, continuing to lose money as consumers and businesses are increasingly using electronic forms of communications, requested the Postal Regulatory Commission on Tuesday to grant it an overall 5....NetProspex launches b-to-b social media platform
6 July 2010, 2:02 pm
New Yorkand#8212;Database list-building company NetProspex Inc....Local.com acquires local ad company Octane360
6 July 2010, 2:00 pm
Irvine, Calif.and#8212;Local search company Local.com Corp. has acquired technology startup Octane360, which provides domain-based local advertising solutions for small businesses, agencies and channel partners....Chris Orton joins Orbitz as CMO
6 July 2010, 1:58 pm
Chicagoand#8212;Orbitz Worldwide announced Tuesday Chris Orton has been named the companyand#8217;s CMO, effective immediately. Orton joins Orbitz Worldwide from eBay, where he was senior director-Internet marketing....Infogroup finalizes its sale, taps Hart as CEO
2 July 2010, 12:30 pm
Omaha, Neb.and#8212;Database marketing holding company Infogroup Inc. has closed its sale to New York private equity company CCMP Capital Advisors and returned to private-company status. Shareholders voted to approve the sale earlier this week....
