What a Twitter Shortener Could Mean for Marketers
2 September 2010, 5:24 pm
Twitter users learned on Thursday that the site will begin wrapping all links posted through the service with its own t.co domain. Twitter had been discussing this proposal on its blog, so the...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/shaXHhxqFxM" height="1" width="1"/>...E-mail Drives Consumer Purchases. Does Anything Else Matter?
2 September 2010, 5:23 pm
Half of U.S. consumers have made an in-store or telephone purchase after receiving a promotional e-mail, a recent study from digital marketing firm e-Dialog found. Overall, 57% of global consumers...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/8OvkV_S99EE" height="1" width="1"/>...Vail Resorts Mobile App Lets Users Check In on the Slopes
2 September 2010, 5:23 pm
Colorado-based Vail Resorts has rolled out a mobile app that let skiers and snowboards hit the slopes - virtually. Called EpicMix, the service allows guests at the five resorts - Vail, Beaver Creek,...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/yOHJ-vtMAXg" height="1" width="1"/>...Marketing Data Roundup: Four reasons why we forward links and videos
2 September 2010, 2:43 pm
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. 4 Reasons to Forward a...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/ehNZmkBPqX4" height="1" width="1"/>...Top Industry News for 9-02-10: AOL inks new five-year search ad deal with Google
2 September 2010, 2:40 pm
Search: AOL signs new five-year search advertising deal with Google, adds mobile. Yahoo loses key South Korean search partnership. Tech Innovation: Apple unveils new line of iPods, revamped...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/MP8Kb8_mCRg" height="1" width="1"/>...
Feds: No Link Between Pampers and Diaper Rash
2 September 2010, 1:18 pm
BATAVIA, Ohio (AdAge.com) -- The U.S. Consumer Product Safety Commission and its Canadian equivalent Health Canada have found no link between Pampers Dry Max diapers and diaper rash or other skin conditions, the agencies announced today, despite a social-media uproar on Facebook and elsewhere this spring linking the products to rashes and "chemical burns." ...Top 7 Brand Stories With Major Social-Media Buzz, Aug. 26-Sept. 2
2 September 2010, 12:51 pm
We monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz. ...Huggies Sees the Funny Side of Parenting in U.K.
2 September 2010, 12:16 pm
LONDON (AdAge.com) -- Kimberly-Clark's Huggies is taking on Procter & Gamble's Pampers in the U.K. with a branded-content initiative that uses well-known comedians to focus on the funny side of parenting. The U.K. diaper market is dominated by Pampers and private-label products, prompting Huggies to look for a different way of communicating with consumers. ...Google Locks Down AOL Search for 5 Years, Keeping Out Bing
2 September 2010, 11:40 am
NEW YORK (AdAge.com) -- Google renewed its search deal with AOL for another five years, locking down a large source of search queries that convert well, and blocking Microsoft's Bing from getting a foothold at another big portal. ...Dealing With Natural Disasters
2 September 2010, 11:34 am
To help people deal with natural disasters and emergencies, the Ad Council this week introduced two series of public service announcements--one to encourage people to give to flood victims in Pakistan and the other to urge viewers to prepare for their own natural disasters. ...
