Repo Men Promotion Latest to Use Barcode Tech
10 March 2010, 3:01 pm
Repo Men, which opens March 19, is using barcode technology in its promotion - the latest example of a growing number of ad creatives and technology to do so. Plot and Promotion Meet The movie is...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/DmBNw3BasSM" height="1" width="1"/>...Local Reviews Gold for Advertisers - If They Have a Plan in Place for the Disgruntled
10 March 2010, 3:00 pm
Smart Momma, a baby gear and gifts retailer, started tracking visitors to its site when it did a redesign in 2008 - which was also around the same time that it started using an online reputation...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/sOpcvxgGx7U" height="1" width="1"/>...As SocNets Get Serious About Geo-Location, What Else Needs to be Done?
10 March 2010, 3:00 pm
Twitter, Foursquare and Facebook have all stepped up their location-based services. The most comprehensive - just by its size and presence - is Facebook. The social networking site will be...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/nz8x-8g3hhw" height="1" width="1"/>...New York Times Unbundles for Digital Editions
10 March 2010, 12:42 pm
As newspaper publishers attempt to understand how their products fit into the new digital world, they are experimenting with different ways of offering content via handheld devices like mobile phones...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/7reYmhQxMXE" height="1" width="1"/>...Mobile Retail Expected to Top $12B in '14
10 March 2010, 12:38 pm
The global mobile retail market is expected to top $12 billion by 2014, according to [pdf] a new study by Juniper Research. “Mobile Marketing & Retail Strategies: Advertising, Coupons & Smart Posters...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/kpu0jNe9SNc" height="1" width="1"/>...
10 Ways to Not Be a Jerk at SXSW
10 March 2010, 4:40 pm
Let's say that your boss is cool enough to pay your way to SXSW this year. Whether it's your first time or fifth, there are 10 things to do that will be sure to alienate you from people at SXSW and those back at home that hate you for being there. ...CCTV's New Year Gala Attracts Over 730 Million Viewers
10 March 2010, 2:15 pm
China Central Television's Lunar New Year extravaganza may not be the the world's most sophisticated variety show, but it is probably the biggest, with over 730 million viewers. ...Which 2009 Magazine Ads Were Tops With Young Men and Young Women?
10 March 2010, 1:40 pm
MRI Starch Communications looked at which 2009 consumer print ads caught the attention of young men and women. Our slideshow of print ads that had the most "stopping power" among young men and women reveals there are some differences, as you might expect, but when it comes to a crisp glass of imported beer, or a close-up of a flatbread melt, apparently we aren't so different after all. ...How Will Industry Vets React to 'Mad Men' Dolls?
10 March 2010, 12:58 pm
Considering some of the anger expressed by old-school Mad Men over the show's treatment of history, we wonder if some will shell out $75 for a Don Draper only to stick pins in it. ...Dora the Explorer Finds Herself in High Demand
10 March 2010, 12:27 pm
LOS ANGELES (AdAge.com) -- Dora the Explorer, Nickelodeon's cartoon preschool heroine, is turning 10 -- or should we say, diez? -- and has a host of marketing partners to help her celebrate, from State Farm to the U.S. Census. ...
